The history of marketing science / editors, Russell S. Winer, Scott A. Neslin.
Contributor(s): Winer, Russell S | Neslin, Scott A.
Material type: BookSeries: World scientific-Now publishers series in business, vol. 3.Publisher: New Jersey : World Scientific, [2014]Description: xxv, 502 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814596473 (hbk); 9789814619479 (pbk.).Subject(s): Marketing research -- History | Marketing -- Management -- History | Marketing -- Study and teaching -- HistoryDDC classification: 381.109Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur A9/5 | 381.109 (Browse shelf) | 1 | Available |
Includes index.
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